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$20,000 SALES BOOST IN JUST 1 WEEK

GRAPHIC DESIGN

INTRODUCTION
When one of our clients, an established brand with a strong presence both on and off Amazon, partnered with RIPPL Marketing, their listings were already performing well. However, we were intrigued by the opportunity to refresh their visual assets. They understood the importance of maintaining alignment with their brand identity but saw new imagery as more of a nice-to-have rather than a pressing necessity. That’s where RIPPL stepped in to bridge the gap between compelling design and strategic functionality.
THE CHALLENGE
While the client’s existing Amazon listings featured well-crafted titles, detailed bullet points, and professional imagery, there was an opportunity to enhance the visual experience for customers. As equally important as the SEO of a listing are the creative assets a customer sees when clicking on a product detail page. We aimed to create carousel images that felt like a seamless extension of the client’s established branding and test if these updates could drive tangible results.
OUR APPROACH
After discussing the project with the client, we learned they were concerned about maintaining their brand’s established look and feel. They requested that all creative assets align with their style guide and branding, and they wanted assurance that their internal brand management team would review our work before publishing. To address these concerns, we proposed a collaborative approach:
  • Collaborative Design Process: Our design team worked closely with the client’s brand management team to ensure every image adhered to their style guide and reflected their brand’s voice.
  • Seamless Branding: We focused on creating carousel images that felt like an authentic extension of their existing assets, ensuring consistency across platforms. 
  • A/B Testing for Results: To quantify the impact of our work, we performed an A/B test, comparing the new imagery against the original visuals.
THE RESULTS
The response from the client’s creative team was overwhelmingly positive. Upon reviewing the deliverables, they shared, “These look like something our team would have created. These are great.” Encouraged by this feedback, we moved forward with the A/B test, which revealed impressive results:

After just one week, the new imagery generated $20,000 more in sales compared to the original visuals.
WHY RIPPL?
At RIPPL Marketing, we believe that great design doesn’t just look good—it works. By aligning creative assets with a client’s brand identity and leveraging data-driven strategies, we ensure that every deliverable has a measurable impact. Our design team isn’t here to replace your internal team; we’re here to support and amplify your efforts.
CONCLUSION
This case study highlights the value of strategic imagery in driving sales and elevating brand identity. Even the most successful listings can benefit from a refresh that feels intentional and aligned with the brand’s vision. At RIPPL, we’re here to help you create visuals that not only reflect your brand but also drive results. Ready to reimagine your Amazon presence? Let’s make it happen.
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